FRWRD
Print Design
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Branding
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Print Design • Branding •
Project Year: 2024
Designer: Brynn Olsen
Art Direction: Dermot Mac Cormack
FRWRD is an Alumni-centered project that focuses on easing student anxiety about post grad by connecting them with alumni. This project focuses on interviews living in a magazine but also includes collateral elements.
An Introduction to FRWRD
FRWRD is a project that I came up with quell some of my anxieties about life after graduation.
I focused on connecting with alumni from my program, since they were the people who would have experiences most similar to mine. After researching where some alumni have gone and connecting with them, I sent out an interview form to collect responses. I used the information gathered from that survey as my copy and images for my publication. I am extremely grateful towards the alumni that participated in this project.
The branding that I came up with while working on my book I decided to later use in expanding the brand. Doing so made me think further about what FRWRD would look like as a brand, and how it would continue to connect students and alumni from different schools.
